In this age of computerization and high-tech gadgetry, we continue to focus on our number one objective: to deliver all freight on time and damage-free, each and every time. At Prime, we continue to provide countless benefits to customers by using new technologies to enhance our position as an industry leader in the safe, cost-effective transport of temperature sensitive goods.

Modern technology is no longer optional in the trucking industry today. It is key to improving efficiency, productivity and communications. The tracking functions in our Qualcomm satellite system benefit our shippers by providing continuous communication, from initial dispatch to final delivery. Though industry standards dictate that we have such load-positioning capabilities, what we do with the data that we get from the trucks is what really counts!

Interpreting and presenting this information to associates and customers in a timely, accurate manner enables Prime to merge this important technology into every aspect of our operating system. This technology directly benefits customers by making load status conditions available throughout the shipping process.

Better control of shipments, improved inventory control and cost reductions through enhanced equipment utilization are among the many benefits which Prime provides to shippers.

Prime utilizes Trailer Tracs® equipped with a refrigeration monitoring system. This option enables us to monitor load temperatures, set points, alarm conditions, connect and disconnect times, and utilizes the Qualcomm link, present in every Prime tractor, to transfer this important data. Prime Position Tracking allows us to locate tractors, in real-time, within a 600 foot radius at all times. This proactive, early alert system enables us to see where loads are at all times and ensures that each load is delivered on schedule. If a truck breaks down, we can run a radius sweep and locate another piece of equipment which we can use to 'rescue' the load and deliver it on time.

Prime Mapping and Routing provides detailed Rand McNally® directions to driver associates to ensure that loads get from point A to point B in the quickest, safest and most efficient manner. The greatest benefit of this technology is reducing the time driver associates spend searching for shippers' docks, especially in remote locations or congested industrial areas. Every day, this high technology enhances the lives of our associates and our customers by: Eliminating unnecessary phone time between associates Automating mapping and routing instructions Instantly providing load status data such as bill of lading numbers Identifying who conducted the loading Determining the number of pieces Monitoring temperature requirements Tracking arrival, docking and departure times Making settlement and payroll information instantly available